In addition to the partnerships Lionseye has with companies across the digital native ecosystem, we are particularly proud of the relationships we have that result in bringing senior level digital talent to forward thinking companies with legacy offline business models. One such relationship is with TEGNA, the result of Gannett splitting itself into two publicly traded entities (Gannett & TEGNA) in mid-2015.
TEGNA’s primary business model is focused on its large network of regional affiliate network (NBC, ABC & CBS) broadcast TV stations. TEGNA’s ad supported revenue model is tactically driven by a combined sales force of approximately 500 local ad sales professionals. This sales force, with its relationships with local businesses across the country, represents a meaningful competitive advantage.
Through a partnership with The Boston Consulting Group, TEGNA was looking to capitalize on its core local ad sales relationships to expand its product offering and revenue streams to include an OTT advertising option in supplement to its broadcast operations. A plan formed to create a new, start-up division within the auspices of TEGNA’s public company structure to define and execute against the core strategy of offering clients an effective and efficient means to extend their audience reach to the digital realm.
Lionseye Group worked in close partnership with TEGNA and The Boston Consulting Group to 1) define what the ideal leadership profile would be for this new division and 2) subsequently executed a tight search process resulting in the placement of the new division’s (now know as Premion) President as well as its Vice President of Business Development.
Essence is a global digital agency recently purchased by WPP’s GroupM and formerly the world’s largest independent buyer of digital media. Clients include Google, eBay, Expedia and Barclays. The agency is more than 450 people strong, manages over $700MM in media spend, and deploys campaigns in 71 markets via offices in London, New York, San Francisco, Seattle, Singapore and Tokyo.
Challenge: Formed in 2005 in London, Essence has experienced exponential growth over its relatively short life to date. The firm delivers exceptional results for its clients through the application of its proprietary technology to better target, track and measure campaign results. Essence was in need of an experienced digital-centric media agency professional to head its North America operations.
LionsEye Delivers: In just eight weeks, we placed a stellar candidate with Essence to lead the firm’s North American growth. A 22 year agency/marketing/media veteran, he was most recently EVP Managing Director with Starcom MediaVest. He hit the ground running, and has proven a key addition to the firm’s senior management team. As evidence of the candidate’s superior fit and subsequent success, he has since been promoted to the role of CEO of the Americas!
First Look Media, founded by Pierre Omidyar, also the founder of eBay, is a truly unique multi-media company that fearlessly puts the First Amendment at the front of all it does. In Pierre’s words, “Our nation is stronger when we protect the rights of individuals to speak their minds, associate with whomever they please, and criticize their government and others in power.”
We were honored to partner with First Look to run an efficient and effective search for its then newly created role of Senior Vice President People & Culture. We are firm believers in the importance of cultural fit in concert with functional relevance for all of our searches, and the experience working with First Look was successful largely in part due to our understanding of the entity’s uniquely cause driven nature.